Chapter 03

Write & Structure your website


During this course you will learn how to structure your home page in order to capture the visitor’s interest. You will use the research that you’ve conducted through the Value Proposition Canvas to write the content as shown in the home page template. Your page’s job is to encourage visitors to read and scroll through the content and convince them to complete your ultimate conversion action (subscribe, buy, order, sign-up, ...). Very specific sections and copywriting elements will help you to reach this goal efficiently. The page template I give you is built to get the most conversions out of the total traffic you can generate on your page. However, most of the job consists in writing a content that resonates in the mind of your audience. Your preliminary research will help you choose the right words, the right statements and the right ton to express your business value.


Objective 1

Learn what are the components of conversion-centric web page.

Objective 2

Define and implement your copywriting plan.

Objective 3

Summarize your research findings into intelligible and meaningful copywriting.




12 hours